Outranking.io
+40.8%
Organic Traffic
A focused 6-month SEO engagement that drove a 75.8% surge in total keyword rankings and doubled top-10 visibility for a fast-growing AI writing SaaS platform.
✓ Verified via SEMrush
Engagement Period
Aug 2022 — Jan 2023
Industry
AI / SaaS / Content Tools
Overview
Who is Outranking.io?
Outranking.io is an AI-powered SEO content writing and optimization platform built for marketers and agencies who want to produce high-ranking content at scale. The tool combines AI writing assistance with on-page SEO intelligence to help users create content that actually ranks.
When the engagement began in August 2022, the platform was gaining product traction but had significant untapped SEO potential — ranking for roughly 6,156 organic keywords with ~6,700 monthly organic visitors.
The goal was clear: systematically grow the site’s organic search footprint by targeting high-intent keywords, strengthening topical authority, and optimizing existing and new content.
The Challenge
Starting Point &
Key Obstacles
Outranking.io operated in a highly competitive niche — AI writing tools — where incumbents like Jasper, Copy.ai, and Writesonic were already dominating search. Breaking into this space required more than just content volume; it demanded a precise strategy around keyword clustering, content depth, and internal linking.
The site had a reasonable technical foundation but lacked a cohesive content strategy. Pages were siloed, keyword targeting was inconsistent, and the blog was underutilized as a traffic and authority driver. Meanwhile, the AI content tools space was exploding with competition.
“The AI writing SaaS niche was one of the fastest-growing and most contested categories in 2022. Growing organic share here meant competing against well-funded brands with massive content budgets.”
STRATEGY & EXECUTION
What Was Done,
Month by Month
Results Deep Dive
Before vs. After:
The Numbers
All data sourced from Semrush. Snapshots taken at engagement start (July 2022 baseline, before work began) and at conclusion (December 2022 / January 2023).
KEY TAKEAWAYS
What This Growth
Means in Practice
+2,735
Additional monthly organic visitors acquired through search — without a single dollar of paid traffic.
+4,667
Net new keywords ranking in Google’s index — compounding the site’s visibility across thousands of new queries.
+237
Additional keywords ranking in positions 1–10, dramatically increasing click-through rates and qualified leads.
Let’s Turn SEO Gains Into Scalable SaaS Growth
Without a strong SEO strategy, SaaS companies risk losing high-intent prospects to competitors who dominate search results. Sustainable growth comes from building consistent visibility, capturing demand at every stage of the buyer journey, and turning organic traffic into qualified users and long-term revenue.