Did you know that 93% of online experiences start with a search engine? Businesses aim to grab their audience’s attention and increase organic traffic to their sites. Search engine optimization (SEO) is key to this. But, SEO is more than just making website content better and getting backlinks. It needs a data-focused approach with a full set of SEO deliverables.
SEO deliverables are key for a winning SEO campaign and SEO content strategy. They include reports that give insights and data to improve website performance and boost search rankings. By looking at this data and acting on it, businesses can unlock their site’s full potential and climb higher in search engine results.
Key Takeaways:
What Are SEO Deliverables?
SEO deliverables are the specific outputs and results provided by an SEO service, including elements like keyword research, content optimization, technical SEO improvements, backlink building, performance tracking, and analytics reporting. These deliverables aim to enhance a website’s visibility and ranking on search engine results pages, driving organic traffic and improving overall online presence.
Why Are SEO Deliverables Important?
SEO deliverables are important because they provide measurable and actionable outcomes that enhance a website’s visibility, drive organic traffic, and improve search engine rankings. By focusing on key aspects such as keyword optimization, content quality, technical improvements, and link building, SEO deliverables help businesses attract and engage their target audience more effectively. This leads to increased brand awareness, higher conversion rates, and ultimately, better return on investment for digital marketing efforts.
11 Most Important SEO Deliverables
SEO deliverables include improved search engine rankings, which increase website visibility and drive more organic traffic. Here are the 11 must-have SEO deliverables:
Kickoff Report/Analysis
The kickoff report or analysis is the first step in an SEO campaign. It gives valuable insights into a website’s current state. It uses data from Google Analytics (GA), Google Search Console (GSC), and keyword rankings to check the website’s performance.
SEO experts get a deep look at the website’s strengths and weaknesses through analysis. They check GA and GSC data to see traffic sources, user behavior, and conversion rates. This info helps spot ways to make the website more visible and improve user experience.
Keyword rankings are key in the kickoff report. They show how well the website ranks in search engines. By looking at these rankings, SEO experts understand what people are searching for and how competitive the industry is.
The kickoff report lays the groundwork for the SEO strategy. It sets clear goals, decides what to focus on, and plans resources. With the insights from analysis, SEO pros can make a strategy that meets the website’s goals.
The report includes structured tables and visuals to give a clear overview and make communication easy. These visuals show important metrics, trends, and comparisons. This makes it simpler for stakeholders to grasp the analysis results.
Website Quality Audit
A website quality audit is key to a strong SEO strategy. It checks every page on your site for ways to get better. By doing this, you can look at SEO metrics like links, keyword rankings, and how well your site is indexed. This helps make your website work better.
Benefits of a Website Quality Audit
- It looks at the quality of each page. This means checking the content, structure, and design. It finds pages that are not up to par, which might hurt your SEO.
- It finds areas to improve. This could be missing meta tags, duplicate content, or broken links. Fixing these makes your site more visible and user-friendly.
- It helps you boost keyword rankings. By looking at how keywords rank on each page, you can focus on the ones that could bring in more traffic.
- It ensures all important pages are found by search engines. If some pages aren’t indexed, this audit will tell you which ones and how to fix it. This makes your site more visible.
Implementing Changes Based on Audit Findings
After the audit, you need to act on what you find. Here are some changes you might need to make:
- Update on-page elements. This could mean making meta tags, headers, and content better for keywords and search engines.
- Use NOINDEX or 301 redirect for pages that don’t add value. This helps keep your site focused and efficient.
- Create new, valuable content. The audit might show you need to make content that matches your keywords and helps your audience.
Example Website Quality Audit Report
| Page Name | SEO Metrics | Indexation Status | Action Required |
| Homepage | Keyword rankings: #3 for “product A” | Indexed | No action required |
| Product A | Keyword rankings: #10 for “product A” | Indexed | Update meta tags |
| Blog Post | Keyword rankings: Not in top 50 | Not indexed | Apply NOINDEX |
| About Us | Keyword rankings: #8 for “company name” | Indexed | No action required |
This report gives a quick look at key pages on a site, their SEO metrics, and if they’re indexed. It helps SEO experts see what needs work and where to focus to make the site better.
Competitive Landscape Audit
In a competitive landscape audit, you look at the top three competitors in your field. This helps you understand their marketing moves. You’ll check out their social media, authority, ads, and internet marketing tactics. This gives you a full picture of what they do well.
This audit is key to improving your growth strategy. By seeing how your competitors stand out, you can find ways to be different. This helps you grab more of your target audience.
How to Conduct a Competitive Landscape Audit
To do a competitive landscape audit well, follow these steps:
- Find the top three competitors in your field.
- Look at their online presence, like their website, blog, and social media.
- Check their social media activity and how they connect with their audience.
- See their authority by looking at backlinks, mentions, and partnerships.
- Look at their ad strategies, including paid search, display ads, and social media ads.
- Explore their internet marketing tactics, like email campaigns and content marketing.
By looking into these areas, you’ll learn a lot about your competitors’ strengths and weaknesses. This info helps you craft a strong growth strategy for your unique spot in the market.
Using what you learn from your audit in your SEO strategy helps you make smart choices. This way, your SEO efforts match your business goals and give you an edge online.
| Competitor | Social Media Activity | Authority | Advertising | Internet Marketing Tactics |
| Competitor A | High engagement on social media platforms | Strong backlink profile and industry partnerships | Strategic use of paid search and social media ads | Consistent email campaigns and content marketing |
| Competitor B | Moderate social media activity | Limited authority with few backlinks and mentions | Minimal advertising presence | Focused on organic search and content creation |
| Competitor C | Active on social media platforms, but low engagement | Weak authority with limited backlinks | No discernible advertising efforts | Minimal internet marketing tactics |
Google Search Console Audit
A Google Search Console audit is key for keeping your website in top shape. It helps you see how changes to your site affect search engine crawling and indexing. You’ll look at sitemaps, directives, and other tech stuff.
This audit finds any problems that might hide your website from search results. It gives you tips on how to make your site more visible to search engines.
Sitemaps are XML files that tell search engines about your website’s structure. They help search engines index your content better.
Directives like robots.txt and meta tags tell search engines how to handle your site. Getting these right can boost your site’s ranking.
Changes to your website can affect how it shows up in search results. The audit tracks these changes to help you fix any issues.
Action Tracker
The action tracker is key for SEO pros to handle changes from audits and findings. It acts as a to-do list, making sure fixes are done quickly in campaign management.
Using the action tracker helps you keep your work smooth and ensures important tasks don’t get missed. It keeps you on track and focused, tackling the most important parts of your SEO plan.
During a website quality audit, the action tracker helps sort and rank the needed changes. It lets you give tasks, set due dates, and follow up on progress. This way, all advice gets looked into well.
Also, the action tracker is crucial for managing changes in the competitive audit. It keeps an eye on what competitors do and finds strategies to beat them in the market.
When doing a technical SEO audit, the action tracker is even more useful. It helps you quickly fix technical problems and make your website run better.
Plus, the action tracker is great for keyword research. It helps you pick and prioritize important keywords and plan how to use them in your content.
Benefits of Using the Action Tracker:
- Efficiently prioritize and manage changes based on audit findings
- Streamline campaign management processes
- Ensure prompt implementation of corrective actions
- Stay organized and focused on the most critical SEO tasks
- Track progress and monitor the completion of assigned tasks
Keyword Research
Keyword research is key to a strong SEO plan. It helps find the terms your audience uses to look for things in your field. This way, you can match your content with what people are searching for.
SEO experts look at many factors to pick the best keywords for your site. They check the search volume, how competitive the keyword is, and how relevant it is to your content.
The main aim of keyword research is to find the main and supporting keywords for your pages. Primary keywords are the main topics of your pages. They are often more popular and harder to rank for.
Secondary keywords add more detail to your primary keywords. They target specific groups of people with more precise searches.
Looking at what your competitors use can also help. By seeing their keywords, you can learn from their SEO and find new chances to improve.
After researching keywords, make sure to use them well on your site. Put them in your content, meta tags, and headings. This makes your site more visible in search results and brings in more visitors.
“On-Page” Corrections
Optimizing your website for search engines is key. After audits, make sure to update key pages on your site. Focus on elements like page titles, content depth, meta descriptions, and schema markups.
Page titles are crucial for SEO and user experience. They should reflect the page’s content and include keywords. Aim for concise, relevant, and compelling titles to attract users and search engines.
Content depth is also vital. High-quality, detailed content draws in both users and search engines. Analyze your content to ensure it’s comprehensive and engaging. Add more details and media like images or videos where possible.
Meta descriptions are important too. They give a quick summary of what your page offers. Write unique, compelling descriptions that encourage clicks. Keep an eye on the character limit and make them informative and enticing.
Don’t overlook schema markups. They help search engines understand your content better. Using schema markups can improve your page’s visibility and appearance in search results. It also opens up chances for rich snippets, boosting your organic visibility.
Creating a checklist for “on-page” corrections is a good idea. Include all the tasks and optimizations for each key page. Use your audits to prioritize and work through your checklist systematically.
On-Page Corrections Checklist Example:
| Page | Page Title | Content Depth | Meta Description | Schema Markups |
| About Us | Optimized | Needs Improvement | Optimized | Implemented |
| Products | Optimized | Optimized | Needs Improvement | Not implemented |
| Contact | Needs Improvement | Optimized | Optimized | Implemented |
Use this checklist to tackle each page on your site systematically. Completing these optimization tasks will boost your pages’ visibility, relevance, and search engine rankings.
Target Pages
Target pages are key to a successful SEO strategy. They are specific pages on a website that SEO experts focus on to boost traffic and rankings. By picking these pages, SEO pros can use their resources well and plan to make these pages work better.
Choosing the right pages to target is important. SEO experts look at search volume, competition, and potential for conversions to pick the best pages. This way, they focus on pages that can bring in the most traffic and generate leads or sales.
Organizing target pages by site sections is also crucial. Site sections are different areas of a website. By grouping target pages by section, SEO pros can make site-wide improvements more efficiently. This ensures a strategy that covers all parts of the website.
Improving target pages takes a detailed approach. SEO pros do keyword research and optimization to match the pages with search queries. They also work on making on-page elements like meta tags, headings, and content better for search engines.
Keeping an eye on how well target pages do is key for ongoing improvement. SEO experts watch the rankings, traffic, and conversions of these pages. This helps them see what’s working and what needs more work. They use this info to make smart decisions for better results.
Target Pages Improvement Process:
- Identify target pages based on relevance and potential.
- Prioritize target pages based on search volume and competition.
- Organize target pages according to site sections.
- Conduct keyword research to optimize target pages.
- Optimize on-page elements for target pages.
- Monitor and measure target pages’ rankings and performance.
- Implement data-driven improvements based on performance analysis.
| Benefits of Target Pages |
| Improved organic rankings |
| Increased organic traffic |
| Better conversion rates |
| Enhanced user experience |
Project Plan
A project plan is key to a successful SEO campaign. It outlines the tasks and actions needed for a website. With a detailed plan, SEO experts can make sure all steps are taken to boost organic traffic.
Creating a plan means listing all the items and tasks for the campaign. This includes keyword research, optimizing on-page elements, technical SEO improvements, and link building strategies.
Having a plan helps in organizing and coordinating efforts. It makes sure no important task is missed and execution is smooth. Breaking the project into smaller tasks helps track progress and adjust as needed.
Components of a Project Plan
A project plan includes several key parts:
- Objective: Clearly define the SEO campaign’s goals and objectives.
- Milestones: Identify key milestones and deadlines to track progress.
- Task Breakdown: Create a detailed list of tasks and subtasks.
- Responsibilities: Assign specific responsibilities to team members or stakeholders.
- Timeline: Establish a timeline for each task and the project’s overall duration.
- Resources: Determine the resources needed, like tools or budget.
- Risk Assessment: Identify potential risks and develop strategies to mitigate them.
With these components in the plan, everyone knows the objectives and tasks. This promotes teamwork and keeps the project on track.
Benefits of a Project Plan
A well-designed project plan offers many benefits:
- Clear Direction: It ensures everyone knows the goals and tasks needed for success. It clears up confusion and provides a roadmap.
- Efficient Execution: Breaking the project into smaller tasks helps manage time and resources better. It reduces wasted effort and boosts efficiency.
- Effective Communication: The plan acts as a tool for clear communication. It keeps everyone informed about project goals, timelines, and roles.
- Adaptability: With a plan, it’s easier to monitor progress and adjust as needed. It supports agile decision-making and solving problems proactively.
A project plan is vital for any SEO campaign. It guides execution, ensures clear communication, and supports efficient and effective implementation. By creating a thorough plan, SEO experts set themselves up for success and achieve their clients’ desired outcomes.
| Element | Benefits |
| Clear Direction | Ensures understanding of goals and tasks |
| Efficient Execution | Optimizes time management and resource allocation |
| Effective Communication | Fosters shared understanding and collaboration |
| Adaptability | Enables proactive adjustments and problem-solving |
Link Building Strategy
Link building is key to SEO. It aims to get high-quality backlinks for a website. A good link building strategy boosts website authority and visibility. This leads to better rankings in search engines.
SEO experts start by picking target pages that need more visibility and traffic. These pages match specific keywords the website wants to rank for. Knowing these target pages helps SEO experts figure out how many links are needed to improve rankings.
Link building means getting different kinds of links. These include:
- Editorial links: These come from high-quality content that gets organic interest and backlinks from trusted websites.
- Guest post links: By making valuable content and working with relevant websites, SEO pros can get links back to the client’s site in guest posts.
- Social media links: Using social media helps get organic shares, likes, and retweets. These can lead to valuable backlinks.
- Resource page links: SEO experts find websites with resource pages in the client’s industry. They ask to include the client’s website as a valuable resource.
After picking the link types, the strategy outlines how to get them. This might mean contacting website owners, influencers, or bloggers with a personalized pitch. The pitch explains why linking to the client’s website is beneficial.
Getting secure links is crucial to keep the website credible and avoid negative SEO effects. SEO pros focus on getting links from reputable sources. This ensures the client’s website is seen as trustworthy and associated with quality content.
| Type of Link | Description |
| Editorial links | Natural links from high-quality content that gets backlinks from trusted websites. |
| Guest post links | Links in guest posts from valuable content and collaborations with relevant websites. |
| Social media links | Links from organic shares, likes, and retweets on social media. |
| Resource page links | The client’s website included as a valuable resource on websites with resource pages. |
Technical SEO Audit
A technical SEO audit is key to making your website more visible and perform better in search engines. It checks the technical parts that help your site get crawled, indexed, and ranked. By doing this, you can find and fix issues that slow down your website.
During a technical SEO audit, several important parts get checked. These include:
- Sitemaps: A sitemap lists all your website’s pages and shares details like priority and last update. It makes sure search engines know what to look for on your site.
- Robots.txt File: This file tells search engine bots what pages to or not to crawl. It’s important to make sure it matches your SEO goals and lets search engines see your site’s best parts.
- Crawl Directives: These give search engines rules on handling your site, like dealing with duplicate content or pagination. The audit checks if these are set up right for better indexing and ranking.
After the technical SEO audit, you get advice on how to fix any problems found. This might mean:
- Fixing broken links and redirect errors
- Making your website faster and more efficient
- Improving how it works on mobile devices
- Boosting meta tags and headers
- Organizing your URLs better
By doing a technical SEO audit and following the advice, you make sure your website is ready for search engines. This can lead to more people finding your site, more visitors, and more sales for your business.
| Benefits of a Technical SEO Audit: | How it Helps: |
| Improved crawlability and indexability | Ensures search engines can easily access and understand your website content |
| Enhanced website performance | Optimizes page load speed and overall user experience |
| Identifies and fixes technical issues | Resolves errors that may hinder search engine visibility and rankings |
| Increased organic traffic | Improves website’s visibility in search results, leading to more potential visitors |
| Higher search engine rankings | Positions your website higher in search results, driving more targeted traffic |
Read more about Content Strategy Deliverables.
Conclusion
SEO deliverables are key to making your website better and getting you to the top of search rankings. This article has shown you how to use different reports and strategies to boost your website’s performance. By doing so, you can grow your website organically.
Reports like kickoff reports and website audits are very important. They give you the information you need to improve your site. With these tools, you can get more visitors and rank higher on search engines.
Using SEO deliverables helps you understand what’s good and what’s not about your website. This knowledge lets you make smart choices to improve your online presence. With a good plan and the right keywords, you can make your pages more appealing. This leads to more conversions and more money.
FAQs
What are common SEO deliverables provided by agencies?
Common SEO deliverables include keyword research, on-page optimization, technical SEO fixes, content creation, link building, competitor analysis, and ongoing performance monitoring.
What is included in on-page SEO deliverables?
On-page SEO deliverables include optimizing meta titles and descriptions, header tags, image alt text, internal linking, and content to improve relevance and usability for both search engines and users.
How do SEO deliverables address mobile optimization?
SEO deliverables for mobile optimization include ensuring your site is responsive, improving page load times on mobile devices, and enhancing user experience to cater to the increasing number of mobile users.
